A mobile marketplace application for restaurants and cafes that combines food orders and loyalty programs in one place. It solves the problem of multiple disparate applications, allowing users to order food for delivery or pickup, receive personalized offers, and accumulate bonuses from specific establishments.

To create the product, I studied competitors such as Uber Eats, DoorDash, and Yandex Food to identify their weaknesses and understand what features are missing on the market. Conducted user interviews helped identify the main user problems associated with a large number of applications and the inconvenience of managing loyalty programs. Based on the data obtained, I created a Customer Journey Map, which allowed me to analyze the user's path from the first interaction with the application to repeat orders and identify key points for improving the experience.

It was decided to combine marketplace functionality with a loyalty system, allowing users to manage all orders within a single application. Restaurant owners gained a tool to attract and retain customers without the need to develop their own separate app.

I focused on the two options for receiving orders: pickup and delivery. While giants like Uber Eats and DoorDash have this feature, Noque designed pickup in a way that significantly slows down the process and provides users with a unique restaurant experience. This decision made ordering more convenient and efficient for users, while maintaining the competitiveness of the product.

The basis was a screen with a map displaying popular establishments, which significantly limited navigation and simplified the search by location. I also implemented a search by name and type of cuisine, added a function for adjusting the detection radius, increased the level of personalization and made the selection process more convenient for users.

Focusing on creating a pure user experience, I designed a product card that is not only visually appealing but also improves business process efficiency. Each element of the card was carefully designed to help users make quick decisions and first purchases.

Users can select restaurants via a map or a list with filters by distance and rating, which simplifies navigation. The application allows for both delivery and pick-up, which distinguishes Noque from traditional delivery services. To increase engagement, a personalized promotions system has been implemented, allowing restaurants to offer unique discounts to their customers. The loyalty program is designed so that points are awarded separately for each restaurant, rather than summed up in a common system, which gives establishments more opportunities to retain customers. Additionally, users can find similar dishes in other restaurants if the desired option is not available in the selected establishment.

With the shopping cart at Noque, I wanted to simplify the checkout process. By separating items by restaurant and allowing users to add extra items like cutlery, they have full control over their order.

To ensure the usability and effectiveness of the interface, I conducted several rounds of testing. The first round involved using clickable prototypes to test key user scenarios such as signing up, finding a restaurant, ordering food, and applying bonuses. Based on feedback from testers, improvements were made to the navigation and screen layout to minimize the number of steps required to complete an order. The second round involved testing interactions and animations to ensure they were smooth and intuitive. Particular attention was paid to one-handed usability – tests showed that moving controls to the bottom of the screen improved usability, as evidenced by faster task completion times.

It is inconvenient for users to store dozens of apps for different restaurants, and it is difficult for establishments to maintain their own digital solutions. By combining orders and loyalty programs in one place, Noque has simplified interactions with restaurants and freed users from an overloaded smartphone.

I designed a decentralized loyalty system where users accumulate points for each restaurant separately. This incentivizes repeat visits while giving restaurants more control over their customer retention strategies.

This project has become a valuable experience in creating a complex product, where it is important to take into account the interests of both users and business. Working on Noque allowed me to deepen my knowledge in audience research, hypothesis testing and designing complex user scenarios. I learned to quickly identify pain points, optimize interaction with the interface and implement animations that not only decorate the design, but also improve UX. This project showed how important testing is, since it allowed us to make the application more convenient and intuitive.

Noque has gone from a concept to a business idea with a detailed design and a loyalty system that benefits both users and restaurants. The result is an intuitive and user-friendly application with well-thought-out usage scenarios, quick search for establishments, personalized promotions and pick-up support - something that large aggregators did not offer at the time of development.

I plan to implement advanced features for tracking deliveries, including improved notifications and route management for couriers. A tool for restaurants will also be developed that will allow them to effectively manage orders, analyze sales data, and interact with customers through personalized offers and promotions.